Last night when I attended BMW's Club 3 I was looking forward to seeing what kind of crowd was attending. Since I've been with the marketing team I've learned the specific demographics that go with the different car series. The 3 series draws a younger crowd (24-30), so the event was at a club between Nanjing Dong Lu and the Bund, which are very popular areas. Not to mention these people are going to be rich because BMWs and luxury cars are doubled the price here. I was excited to see this demographic since it strongly lacks in my area of living and I wanted to see how the young and rich play in Shanghai. Girls were decked out in short, tight dresses; shirts-turned-into-dresses; high heels; designer bags; those ever so popular straw-fedora like hats and dark rimmed glasses with fake lenses. Guys were in blazers, designer jeans and clean kicks.
Showcasing the 3 Series (my future car perhaps....but in black and with four doors ;), don't mean to be picky or anything)
One of my co-workers said she was excited to see what I was wearing so she could see some American fashion. Not sure how well I was able to show off American fashion since I was just wearing black skinnys and a ruffled tank top from Urban Outfitters haha. I didn't know I was going to be judged.
Guests played interactive activities and one of them was 30 second invtervals of songs played and they had to write down the title and artists. Most were Chinese songs, but they had some Lady Gaga and Waka Waka by Shakira. When Lady Gaga came on, everyone screamed (even some of the guys) "LADY GAGA!!!!" They were so excited! And since Waka Waka was the World Cup theme song, everyone got excited when that played too. One of my co-workers said that the young generation of Chinese people love American music. Even though they can't understand all the words or what the song is even about, they love the beat and the singing/rapping. Who wouldn't love Lady Gaga anyways?
The beautiful Nanjing Dong Lu at night. So many lights.
I will update when I'm in Hong Kong. Yay for pictures!
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